UX-UI
Projects
Farayand
Product & Service Design | SaaS Workflow MgtWorked with SAM Medical’s business owners to design and develop their responsive website for showcasing medical devices and solutions. I led the UX/UI design, creating a scalable WooCommerce structure and optimizing discoverability. The site not only presents products effectively but also sets up the business for future growth as an online store.
Dealicious
Product Design | B2B2C Web ApplicationWorked with an agile team to design Dealicious, a SaaS web platform for dining businesses to turn data into growth. From concept to MVP, I led the UX/UI design, turning complex analytics into actionable insights that support smarter marketing decisions. The platform also empowers restaurants to launch referral campaigns and loyalty programs with ease through an AI-powered content tool.
Learnium
Product Design | Mobile ApplicationWorked with an agile team to design Learnium, an AI-powered native mobile app in edTech. I led the product design, transforming textbooks into interactive content and dynamic learning schedules. The MVP demonstrated how AI tools optimize learning by keeping learners engaged with practice and tests, winning first place at Langara College’s capstone event.
SAM Medical
UX-UI Design & Dev | WordPress Ecommerce SiteWorked with SAM Medical’s business owners to design and develop their responsive website for showcasing medical devices and solutions. I led the UX/UI design, creating a scalable WooCommerce structure and optimizing discoverability. The site not only presents products effectively but also sets up the business for future growth as an online store.
CAPA
UX-UI Design | Website RedesignRedesigned the website for the Canadian Association for Photographic Art as a case study. Using a heuristic evaluation, I analyzed four key user flows and redesigned the UX/UI to make navigation more intuitive, reduce steps to key content, and introduce more appealing visuals, aiming to encourage members to revisit the site and engage more actively with the key features.
LinkedIn Learning Application
UX Design | Mobile Application RedesignConducted a solo UX/UI case study of the LinkedIn Learning mobile app, focusing on four key user flows. I evaluated the app against the web version to identify inconsistencies and proposed design improvements to enhance usability, streamline navigation, and create a consistent cross-platform experience, aiming to improve task completion rates.